It’s no coincidence that Premier League teams make investments so much money and time in Asian territories through the preseason. Asia affords an enormous marketplace for the Premier League product and has emerged as an invaluable revenue stream for EPL sides.
However why has Asia become such a hot bed for Premier League fervour?
Why are we now not shocked to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite reproduction shirts and singing “Ossie’s Dream” just as they would on the Shelf at White Hart Lane?
How is it that Liverpool fans in Jakarta know all of the words, all of the harmonies and even the nuances within the nuances of “You’ll By no means Stroll Alone”?
This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continent’s market.
The Origins of the Adulation
There are two key reasons why the English game has found such favour among Asian markets. Initially, it’s a case of timing, and secondly, it is the intrinsic worth of the product.
It is a relationship that Japan As we speak has described as “decades in the making” and the site means that British football is so in style primarily because it was the primary European soccer to be broadcast regularly in Asia.
Before Europe’s other leagues had even begun to think about expanding their exposure to markets beyond the native, ITV and BBC have been already promoting the English game and broadcasting British football in Asia.
Thus, the Premier League was the first major European division to actually be seen by the Asian public and subsequently left a historical imprint on the public.
Secondly, 일본야구중계 the character of English top-flight contests have appealed to the casual sports fan. While a few of Europe’s different leagues may come across as staid, clinical or dispassionate, the British game has built its popularity upon the furious, dramatic and thrilling contests that furnish its league.
It’s a product almost completely designed for consummation, appreciation and the subsequent retention of curiosity and support.
The Scale of the Affection
Initially, it is very important make clear the fairly apparent undeniable fact that it isn’t just in Asia that the Premier League is a gigantic vehicle. In response to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans on the planet observe the Premier League making it, considerably, essentially the most seen home competitors among the world public.
With regard to Asia, it’s maybe greatest to let the numbers clarify the EPL’s popularity and to convey just how dimensionable the continent’s market is.
For the 2010-eleven Premier League season, the UK had an in-house viewers of 629 million—this compares with a mixed 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East.
Impressive numbers, but that is completely dwarfed by the viewers tuned in from Asia; offering an in-dwelling viewers of 1,300 million meant that the continent supplied 32.5 percent of the Premier League’s public for the ten-11 season, in line with Repucom, Premier League Fan Survey 2011/12.
The numbers have only grown over the past 18 months, demonstrating the large role that Asia plays within the worldwide Premier League market. Lee states there are some who estimate that Asia’s total soccer fanbase numbers over a billion—the form of curiosity that the home market can not even begin to compare with.
The desire to witness the spectacle of Premier League was as soon as again evident in the course of the current Barclays Asia Trophy. Regardless that the current British and Irish Lions’ rugby tour failed to generate capacity crowds, the torpid batch of soccer friendlies noticed the Hong Kong Stadium packed to the rafters.